Data specialist, who studied abroad in Mexico and the US, graduated in Computer Science with an MBA in Big Data and Data Science, started his career in the Banking Industry at Itau-Unibanco and, later on, started working at Banco BV. Since the beginning, he has had the opportunity to work with data, starting with a Business Intelligence approach but also doing data analyses (usually with tools such as SQL, Python, Tableau and Power BI). After that, he also worked with Digital Analytics, designing Web and App Tags, in order to monitor customers' activity (with Adobe Analytics, Google Analytics and Firebase). Nowadays, he works in a Customer Intelligence team, which is focused on designing tests in order to increase sales and improve efficiency and, also, building customer segmentations and models.