With over 8 years of experience in the financial and technology sectors, I work at the intersection of data, banking products, analytical marketing, and growth. I have collaborated with leading financial institutions, driving data-driven CRM strategies and managing the customer lifecycle across a portfolio that includes retail and corporate accounts, credit cards, investments, loans, credit lines and payment solutions. I am able to contribute end-to-end, from conducting exploratory analyses, predictive modeling, and business feasibility studies to developing business plans with cost projections and revenue growth forecasts. I also bring experience in supervising cross-functional teams and working within agile frameworks, bridging business, marketing and technology areas to deliver high-impact projects. I am proficient in tools and languages such as Salesforce, Adobe, SAS, SQL, Python, R, Jira and Databricks, applying them to optimize campaigns, automate processes and generate strategic insights. This combination allows me to be both hands-on and strategic, delivering value across different levels of complexity. Recognized for my analytical mindset, clear communication and results-oriented approach, I continuously seek to expand my expertise and stay ahead of the rapid transformations in the financial and technology industries.