I’m a Paid Media Professional with background in planning, executing, and optimizing digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. I have experience managing both awareness and performance-driven strategies, with focus on lower-funnel KPIs like leads, conversions, CPL, and ROI. Currently, I work at Banco BV, where I lead media strategies for products including solar financing, healthcare financing, and loans. I collaborate closely with internal business units to align media efforts with strategic goals, acting as a key connector between the bank and our media agency.