Business Strategist | Strategic and Commercial Planning | Product Marketing Graduated from the University of São Paulo (USP), with a specialization in Marketing and an MBA in Marketing, Branding & Digital Consumption from Ibmec. Currently, I work as a Business Strategist at Banco BV, responsible for strategic and commercial planning and for managing the P&L of the bank’s diversification products. My career includes experience in Product and Marketing roles at major companies in the travel industry — such as Decolar.com, LATAM Airlines, Avianca, and Copa Airlines — as well as in technology startups, including Getnet. At Porto, I was part of the Marketing team for Porto Bank, leading the 360° Marketing and Communication strategy for the bank’s main products (Credit Card, Toll Tag, and Strategic Partnerships), connecting specialist teams to product goals and business needs. I have solid experience in data and macroeconomic analysis, strategic planning, and the execution of complex projects involving multiple stakeholders — including journey design and optimization, go-to-market strategy, trade marketing, brand positioning, influencer marketing, public relations, CRM, and performance marketing. I’m a solution-oriented, collaborative, and resilient professional, with strong strategic thinking, communication, and problem-solving skills, focused on driving results and sustainable business growth.