I’m a Product Design Manager at Banco BV, where I lead customer experience initiatives for digital products such as Vehicle and Solar Energy Financing, Insurance, Personal Loans, and Financial Solutions for the Corporate Segment. My approach blends structure, strategic thinking, and active listening — placing people at the center of every decision. I’m skilled at bringing clarity to complex environments, guiding teams with lightness and focus, always committed to excellence, impact, and consistency. Before joining BV, I worked as a consultant at Horizon Consulting, leading digital transformation and customer experience design projects for major companies. I was also a UX instructor at Tera and Lemonade School, helping to train new professionals and spread user-centered design culture. For 18 years, I served as General Manager at Editora Dialética, where I led operations, product management, communication, events, finance, and multidisciplinary teams. I come from a traditional, offline and legal-tax background, and successfully transitioned into digital product leadership — a reinvention journey that strengthened my adaptability, curiosity, and ability to continuously learn and evolve. I bring experience in Product Design Leadership, UX Strategy, Customer Experience, Discovery, and digital product innovation. I’m known for connecting data, people, and purpose to create experiences that deliver real value to both users and the business. I believe in design as a strategic force for transformation — and that belief continues to guide how I build, lead, and grow every day.