Currently working as a Group Product Manager at Banco BV. +17 years working with digital products, joining growth and performance skills. Track record in building initiatives from scratch, exceeding revenue targets, generating break-through analytical insight. Deep experience in online product management and performance to both B2C and B2B strategies. Had passages in tech roles in the financial industry such as Bank BV, Santander and Real (Where I started my career). I have deep knowledge of the auto finance industry, working 14 years of my career. Also worked for Webmotors the pioneer of online automotive classifieds in Brazil, with more than 30 millions visits/month and the first in Latin America to implement a auto ecosystem strategy and offer a complete portfolio of technological solutions for the automotive and auto finance market. (Webmotors is part of Carsales.com.au and Santander group). Im a data-driven planner focused on consumer research to map and prioritize every consumer needs with high knowledge of the digital touchpoints. Experience in leading 17 persons at different squads and also cross-functional teams. With whom I had the pleasure to develop their skills and succeeded in making them grow with amazing results. Specialization in Digital Product Leadership at Tera concluded at 2021 and Master degree in Digital Marketing at FGV concluded at 2015. Fluent in English and Portuguese. Skills: Product Discovery and Delivery Methods, Lean Inception, Design Thinking and Design Sprint, UX concepts and techniques such as Atomic Research. Feature Flag, Forming and validation of product hypotheses, A/B and Multivariate Testing. Experience in Agile Methods (Scrum, Lean and Kanban). Digital Strategy, Product Growth, Consumer Insights & Research, Market Analysis, Business Planning, Competitive Research, Marketing Strategy, GTM (Go-to-Market) Strategies, CRM, Mobile Development, Attribution modeling, Performance, CAC & ROI Optimization and Web Analytics. Softwares: Adobe Analytics, Tableau, SQL, Google Analytics, Power BI, Sales Force Marketing Cloud, Hotjar, Firebase, GTM, DataStudio.