Senior Product Designer at Banco BV, with over 5 years of experience in the financial sector and a postgraduate degree in UX Strategy from FIAP. Specialized in translating data, human behavior, and business goals into high-impact digital experiences. I have led strategic design projects for major brands such as Banco do Brasil, Alelo, and Banco BV, generating up to R$26 million in potential revenue. I’m proficient in a wide range of methodologies, including Product Management, Design Thinking, Foresight, Applied Neuroscience, Jobs to Be Done (JTBD), and UX Research, always with a strong focus on measurable outcomes such as conversion, retention, NPS, and user engagement. My curiosity and eagerness to learn have driven my consistent growth. I deeply believe in the power of design and the real value it can create for people and businesses alike.