I’m an IT Lead focused on Martech and Customer Engagement, with over 10 years of experience connecting technology, data, and marketing to create meaningful and scalable customer experiences. With a technical background and formal education in software development, I started my career in 2014 working in full-stack engineering before finding my path in Martech — where technology and customer understanding meet. At Cielo, I transitioned from Martech specialist (HCL Unica Campaign and Interact) to Product Owner and IT Coordinator, helping evolve the Pricing Platform into a more stable and mature solution that supported personalized offers and CRM-driven initiatives across digital channels. At Santander, I took part in the bank’s Martech transformation journey, contributing to the rollout of a new CDP and journey orchestration tools that expanded the bank’s hyper-personalization capabilities. Currently, at Banco BV, I coordinate the Martech Engagement Engineering squad, which focuses on increasing customer engagement through personalized, timely, and governed communications. My main strengths include: - A multidisciplinary mindset that bridges business and technology. - A strategic approach to component reusability and parameterization, improving cost efficiency and time to market. - A strong focus on governance and scalability across Martech ecosystems. Core Expertise: Product Leadership | Martech Architecture | Salesforce Marketing Cloud & Personalization | API & Event-Driven Integration | Governance & Observability